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New York-- To "arrive" in America is to be marketed to. And by that standard, homosexuals are veritably top-of-the-heap. To have your gay consumer pride affirmed, join thousands of your fellows and sisters and attend Gay Life Expo NYC 2004, November 6th and 7th, at Manhattan's Jacob Javits Convention Center. That's the place companies, groups, and charities by-the-dozenful will tell you why giving them money is in your best interest. They'll be there because, according to organizers Steve Levenberg and Matthew Bank, "Gays and lesbians comprise the most lucrative, brand-loyal niche consumer market in the world!" Not to mention people with heart. "It was a great venue for us, revealing strong, humanitarian interests among the attendees," said Marguerite Howard, public relations director of the Bide-A-Wee animal shelter, which will joined entities ranging from Purina Chow to the University of Nebraska Press to the NYPD in the battle for pink mindshare. For more info, browse to www.gaylifeexpo.com or call 212-352-3535.