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July 2000 Cover
July 2000 Cover

 Dirty Dishes Dirty Dishes Archive  
July 2000 Email this to a friend
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Some New Shit
By Dawn Ivory

Sophisticated webmetric software confirms what Guide staff members have long suspected: our article on shit-play ("Exploring Coprophilia: A Lot to Digest," February 1993) is among the most-read pieces ever published in these pages. Dawn has to report, tho, that the conclusion of that piece is no longer accurate.

In 1993, our copro-inquisitive author pinched off his own lengthy output thusly: "Madison Avenue won't even touch shit's negative power. You'll never see Coca Cola denigrate the competition by sponsoring billboards showing Pepsi bottles with big turds floating in them, or Nike ads that show Adidas sneaks smeared in dog doo. When it comes to putting shit's latent meanings to work and forging new ones, scat lovers have the field to themselves." Dawn's hours spent sampling popular culture (i.e., watching television) confirm that that shit-phobic Rubicon has been crossed.

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Almost dozing in front of Comedy Central's evening's offerings, Dawn was startled alert by a commercial opening with a scene of a large brown turd floating thru a kid-crowded pool. At first, Dawn thought it a promo for the movie Caddyshack (wherein Bill Murray grosses out the audience by munching on the offending pool floater­ which turns out to be a Baby Ruth bar); but no, this was something new. After the turd empties the pool with a stampede, two hazardous-waste-suits take charge. Once everyone else is out of sight, the protective gear comes off to reveal a pair of skateboard boyz eager to use the pool's sloped and banked bottom for extreme fun. (The turd, presumably planted by one of the boyz, is never seen again.) The plug comes at the very end, for­ logically or not­ Nintendo's Playstation.


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